Programme Videos

Learn more about the Master in Marketing and Digital Media

Master in Marketing and Digital Media

International Excellence for your career in the Digital World

DURATION & LOCATION

15 months, full-time programme.

1st and 2nd terms at the Madrid campus and 3rd term at the London or Berlin campus + International seminar in Silicon Valley (San Francisco) + closing seminar in Madrid.

ADMISSION REQUIREMENTS

Average age 23-32.

Bachelor Degree (minimum 180 ECTS) or Master Degree.

Advanced English level: C1.

  • TOEFL IBT: 100
  • TOEFL written: 600
  • TOEFL computer based: 250
  • IELTS: 7
  • TOEIC: 800

12 Months of professional experience is recommended.

International profile.

STARTING SEPTEMBER 2020
Admissions Sessions and Deadlines:

MAR8’20DEADLINEAdmission
18-19 Mar

APR12’20DEADLINEAdmission
22-23 Apr

MAY17’20DEADLINEAdmission
27-28 May

JUN7’20DEADLINEAdmission
17-18 Jun

Contact the Admissions Manager.

PROGRAMME OBJECTIVES AND BENEFITS

  • Build a career in the marketing and digital media sector
  • Get an international overview of the industry
  • Have the opportunity to work with top players in the area
  • Enhance your profile with strong managerial skills
  • Add value to your CV by leveraging a highly ranked business school like ESCP Business School

FEES & ADMISSION PROCESS

Admission fee 130€.

You will receive the admission decision within two weeks after the admission session. Admitted candidates must confirm their acceptance by the deadline indicated in the admission letter with a non-refundable deposit (Enrollment fee).

KEY FEATURES

Programme that comprises nine months of full-time coursework and projects including an international seminar market-specialization track followed by an internship lasting at least four months and the completion of a professional thesis.

Rankings
  • #14

    In the World:
    Executive MBA
    (FT 2019)

  • #5

    In the World: Master in Management
    (FT 2019)

  • #2

    In the World:
    Advanced Master in Finance (FT 2018)

  • #14

    In Europe:
    European Business Schools (FT 2019)

Brochure Download
Please fill in your details to receive the Master in Marketing and Digital Media brochure via email.

Testimonials from our Alumni

Success Stories

Guillermo Molina
Google Ireland, Account Manager
Ireland
Indeed , after an unforgettable year, I learned to think like a professional and apply what I learned while having one of the best years of my life
Margueritte Littaye
L'Óreal, Project Manager
France
The MSc in Marketing & Digital Media will definitely prepare you for your entry in the professional world.
Benefit Now -10% Early Bird*

*Apply now and enroll before March 31st 2020
to benefit from -10% ESCP Business School Early Bird.

APPLY NOW  
 

International Excellence for your career
in the Digital World

PROGRAMME OUTLINE
FIRST TERM (SEPTEMBER TO DECEMBER)
MARKETING & DIGITAL STRATEGY
  • Data and Analytics for Decision Making
  • Introduction to Digital Marketing
  • Brand Building
  • Strategic Marketing Decisions:Business Game
  • Customer Experience (CX)
  • Finance for Marketing*
  • Digital Project Management for marketers*
  • Digital Analytics 1: Website design and coding Project I
  • Digital Analytics 2: Google analytics
  • Digital Talks
  • Effective Communication & Cross-Cultural practice Personal Development
  • Career Workshop
  • Master Thesis Seminar

Madrid - Live Case Study: LORÉAL

*Elective Course
SECOND TERM (JANUARY TO APRIL)
MARKETING COMMUNITATIONS
  • Comunication 360
  • Advertising in the digital Age
  • Media planning and buying negotiation*
  • Robots and AI in Business*
  • Branded Content
  • Creativity in Communication
  • Social Media Management
  • Mobile Strategy
  • Pricing & Customer Value
  • Research Methods for Marketers
  • Digital Analytics 3: Website design and coding project II Digital Analytics 2: SEM y SEO
  • Digital Analytics 4: Google Adwords

Madrid - Live Case Study: WAVEMAKER

*Elective Course
THIRD TERM (APRIL TO JUNE)
  • International Seminar:San Francisco (Silicon Valley)

LONDON

  • Digital transformation and entrepreneurship track
  • Digital Fashion and Luxury track

BERLIN

  • Big data & Analytics track

MADRID

  • International Consulting Project (ICP) and Closing Seminar
FOURTH TERM (JULY TO DECEMBER)
MARKETING COMMUNITATIONS
  • Professional Thesis
  • Internship

Find out more about the
Master in Marketing and Digital Media
and start your application today



Why study at ESCP Business School

ESCP Europe
[ IT ALL STARTS HERE

Established in 1819, ESCP Business School is the world's first business school. Its mission is to develop the next generation of transnational business leaders, preparing them to embrace the opportunities offered by cultural diversity.


ESCP Business School is multi-accredited with: Triple Accredited
Master in Marketing and Digital Media
  • An accredited postgraduate programme that places digital transformation at the centre of marketing strategy and practice
  • An international programme that brings together leading perspectives and experiences from Europe, Latin America and US
  • A 'learning by doing' programme wich allows you to develop your professional skills, network and career
  • A personalized and human experience with world class faculty, professionals and staff members and multicampus studies with classes taught on different European campuses of ESCP Business School
Berlin
Berlin
London
London
Madrid
Madrid
Paris
Paris
Turin
Turin
Warsaw
Warsaw

6 ESCP Business School urban Campuses

We are the only Business School to offer students the opportunity to study at 6 campuses in Europe

+60,000

alumni working in 150 countries around the world

+6,000

students in degree programmes each year representing 100 different nationalities

98%

of graduates find a job within 3 months after graduation ceremony

€41-60K

average yearly salary (according to age, professional experience, countries, sectors and jobs)

Contact Us

We are happy to respond to all your queries, suggestions or feedback. We do our best to give you outstanding support and help.

Johanna Carolina Arias
Admission and Recruitment Manager
  
Master in Marketing and Digital Media
ESCP Business School Madrid Campus

Contact Us

© Copyright 2020  /  ESCP Business School Madrid Campus
The information collected on this form is recorded on a computerised file by EESC ESCP for Customer Relationship Management, direct marketing, recruitment and selection of candidates. This information will be stored for 3 years and used by the marketing, recruitment and admissions departments.
You may exercise your rights under the General Data Protection Regulation (GDPR) including your rights to access your personal data and rectify it by contacting:
EESC ESCP Business School
3 Rue Armand Moisant 75015 Paris FRANCE

dataprotection@escp.eu
[+] info